Title: Marketing Your School
Author: Margaret Spooner
Publisher: Forbes Publications
Price: £8.95
ISBN: 1-899527-06-0

Summary: A guide to marketing and public relations to help Headteachers, governors and school managers put in place an effective marketing programme that will benefit the school and attract pupils. Each section of the book covers a different aspect of marketing activity, tailored to the needs of a school, and is written to be of immediate use to school staff coming to grips with the need for marketing. Margaret Spooner taught in schools in the UK and Australia before turning to journalism and public relations. With over ten year's experience in various marketing and communications roles she now works as a consultant. She believes that schools must market themselves well if they are to succeed in today's competitive educational climate.